Apple has increased prices across its MacBook and iPad lineup, with the MacBook Pro rising from $1,699 to $1,999 and the iPad Pro from $999 to $1,199. The company attributed the move to the ongoing global chip shortage, according to the report.
Apple has announced price increases across its MacBook and iPad product lines, effective immediately, citing the continuing global chip shortage as the cause. The MacBook Neo rises from $599 to $699, the MacBook Air from $1,099 to $1,299, the MacBook Pro from $1,699 to $1,999, and the Mac Studio from $1,999 to $2,499. Among iPads, the Air increases from $599 to $749 and the Pro from $999 to $1,199.
The move follows a broader trend in the consumer electronics industry, where component shortages have driven up production costs for over a year. Apple had previously raised prices on its iPhone lineup. No further details on the duration or scope of the new pricing were provided in the initial report.
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