Israeli adtech company AppsFlyer has raised $1 billion from Google, Meta, Moloco, and Unity, valuing the firm at $2.7 billion, the company announced. The investment—led by Moloco, alongside the tech giants—underscores the shift toward AI-driven advertising platforms.
Israeli-founded adtech firm AppsFlyer has closed a $1 billion fundraising round from Google, Meta, Unity, and lead investor Moloco, bumping its valuation to roughly $2.7 billion, the company confirmed Friday. The deal comes after a reported sale effort earlier this year failed to materialize. AppsFlyer, which dominates the mobile advertising measurement and attribution space, connects dozens of ad platforms and has tens of thousands of customers globally. The participation of multiple tech giants signals confidence in the company's pivot to AI-driven ad analytics, a sector that has seen surging investment in 2026. As The Zioneer reported June 22, the round had been in the works after a failed sale process. The new capital is expected to accelerate product development and may position the company for a longer-term IPO.
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