Israeli startup AppsFlyer raises $1 billion from Google, Meta, Unity, Moloco at $2.7B valuation

AppsFlyer, an Israeli startup specializing in digital advertising measurement, has raised $1 billion from Google, Meta, Unity, and Moloco after a sale effort failed, according to people familiar with the matter. The round values the company at $2.7 billion, Israeli media report.

Israeli startup AppsFlyer has raised $1 billion from Google, Meta, Unity, and Moloco, according to people familiar with the matter as reported by Lior Bakalo (N12). The investment, which values the company at $2.7 billion, comes after the company's efforts to find a buyer did not succeed, the report says. AppsFlyer specializes in digital advertising measurement and attribution. The round represents one of the largest private investments in an Israeli tech firm this year. The deal's structure and terms beyond the valuation have not been disclosed.

• Developing00:27 · 26 JunAppsFlyer raises $1 billion from Google, Meta, Moloco, Unity at $2.7 billion valuation
• Developing12:34 · 2 JulIsraeli startups raised $3.3 billion in June, nearing all-time monthly record
• Developing12:36 · 3 AugIsraeli Startups Raised $1.5 Billion in July, Led by AI and Cybersecurity Deals
• Developing16:05 · 29 JulIsraeli startup Groundcober raises $100 million, valued at $500 million by industry estimates

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