Ben & Jerry's Israel has released a new flavor called 'Milk & Honey,' inspired by the biblical phrase 'a land flowing with milk and honey.' The ice cream uses milk from Kibbutz Alumim, honey from Kibbutz Yad Mordechai, and Star of David-shaped chocolate from a Beersheba social enterprise employing people with disabilities. A portion of proceeds will support Ayalim's work rebuilding Negev communities.
Ben & Jerry's Israel, the local franchise of the global ice cream brand, has introduced a new flavor titled "Milk & Honey" (based on the English name, not a translation). The launch is a commercial product with a community-oriented angle, sourcing ingredients from the Gaza border area and the Negev. The flavor uses milk from Kibbutz Alumim — a community that suffered heavy losses in the October 7, 2023 attacks — and honey from Kibbutz Yad Mordechai. The Star of David-shaped chocolate pieces are produced by 'Tav'el,' a social enterprise in Beersheba that employs people with disabilities. The packaging features artwork by the late artist Rivi Doron-Gerloy, a Kibbutz Be'eri resident killed on October 7. A portion of proceeds will be donated to Ayalim, a nonprofit that builds student villages and strengthens communities in the Negev and Galilee. The initiative marks a notable step for a brand that was previously at the center of controversy for refusing to sell in Judea and Samaria (the West Bank); Ben & Jerry's Israel is operated by a separate franchisee and has taken an increasingly pro-Israel stance in recent years. No financial details or launch date have been specified.
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