Naftali Bennett's campaign has shifted to a more casual, blue-collar image, replacing suits with T-shirts and jeans to present him as younger and more accessible ahead of the October election, according to The Jerusalem Post.
Naftali Bennett's campaign is adopting a blue-collar aesthetic, with the candidate now appearing in T-shirts and jeans instead of suits, according to The Jerusalem Post. The shift aims to present the former prime minister as younger, more energetic, and accessible ahead of the October election.
Bennett's campaign has undergone several changes in recent months. As The Zioneer reported on July 2, Bennett renamed his party to 'Together — Led by Bennett, Bringing Back Hope.' Earlier, in June, a change in campaign direction was noted by Israeli media. The new wardrobe strategy continues the effort to rebrand Bennett as a fresh alternative to the traditional political establishment.
- StrongBennett campaign changes direction, Amit Segal (N12) reports
- DevelopingBennett renames his party to 'Together — Led by Bennett, Bringing Back Hope'
- DevelopingChannel 14 poll: Bennett's party nears electoral threshold, continues decline
- DevelopingChannel 14 poll: Bennett collapses to single digits as downward trend continues
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