A consumer boycott campaign against Lionel Messi has emerged in Egypt, sparked by the national team's elimination from a tournament, according to reports.
The boycott campaign, reportedly organized by Egyptian consumers, targets products associated with Lionel Messi in protest of the national team's elimination. Earlier today, The Zioneer reported that Egyptian chip manufacturer Shivsi stopped producing bags featuring Messi's image, citing solidarity with the national team. The elimination has stirred public sentiment against the Argentine star, reflecting broader sports nationalism. The extent of the boycott remains unclear.
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