The former CEO of the Israeli ratings committee stated that the current ratings measurement is correct for its time, but argued that under a different methodology Channel 14 would unequivocally be worth more in ratings. No specific figures were provided.
The former CEO of the Israeli ratings committee (the body that oversees TV audience measurement) said that the current ratings methodology is accurate for its time, but argued that a different measurement system would show Channel 14 to be unequivocally worth more in ratings. The statement, made without providing specific figures or methodology details, adds to the ongoing debate over how Israeli television audiences are counted. The Zioneer has previously reported on ratings disputes, including Channel 14's audience gains relative to other networks. The former CEO did not elaborate on which alternative methodology she considers more accurate.
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