Rare Beauty, the Sephora-exclusive cosmetics brand founded by Selena Gomez, will be available at select Be Pharm stores across Israel starting this August through parallel imports. The brand was previously available in Israel mainly through independent retailers at higher prices. Be Pharm says the products will also be offered via its app with next-day delivery, though official Israeli pricing has not yet been announced.
The arrival of Rare Beauty to Israel marks a broader consumer access to a brand that has been exclusive to Sephora globally. In Israel, the brand has until now been available only through small-scale parallel importers, often at marked-up prices. Be Pharm, a major pharmacy and cosmetics chain, will now carry the line in select stores nationwide and via its digital platform. The move is part of a growing trend of international beauty brands entering the Israeli market through parallel import channels, bypassing the need for a direct local distributor. As of now, no official Israeli pricing has been disclosed, and the exact store locations have not been specified.
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