Itzik Perzan

Itzik Perzan is an Israeli investor who has emerged as a significant figure in the domestic digital media landscape following his acquisition of Amud Push. In August 2026, reports confirmed that Perzan acquired approximately 93% of the company's shares, effectively taking control of an entity that has been at the center of public and journalistic scrutiny.

The acquisition involved purchasing stakes from high-profile figures, including Alon Barakat, the BRM Group, and Moti Sharaf, a prominent advisor to Minister Nir Barakat. The exit of the Barakat family and their associates from Amud Push followed a series of investigative reports by N12 (Channel 12), which reportedly impacted the company's reputation and operational standing. Perzan’s entry into the company marks a new chapter for the digital platform, which has been influential in Israeli social media and political discourse.

While Perzan has maintained a relatively low profile prior to this transaction, his move to consolidate ownership of Amud Push suggests a strategic interest in the intersection of media, technology, and public influence. The deal is viewed by analysts as a significant shift in the ownership structure of influential digital assets in Israel, particularly those with ties to political figures and their inner circles. As the new majority owner, Perzan faces the task of navigating the company through the aftermath of recent investigations while defining its future editorial and commercial direction.