The National Public Diplomacy Directorate chief Tzipi Hotovely announced Tuesday the appointment of Noam Shapira as director of the National Public Diplomacy staff. Shapira, a reserve lieutenant colonel and veteran of the General Staff Reconnaissance Unit, was approved unanimously by the selection committee.
Noam Shapira (44), a resident of Kibbutz Meirav, married and father of five, has been appointed director of the National Public Diplomacy staff, reporting to National Public Diplomacy Directorate head Tzipi Hotovely. The selection committee unanimously approved Shapira, a reserve lieutenant colonel and graduate of the elite General Staff Reconnaissance Unit (Sayeret Matkal), who has held various command and management roles in the IDF. In recent years, according to Hotovely's office, Shapira worked intensively on strengthening Israel's public diplomacy and messaging across multiple theaters under the Operations Directorate, focusing on international advocacy, strategic partnerships, and preserving IDF operational freedom. Hotovely said Shapira brings 'management capability, strategic thinking, and deep understanding of the public diplomacy field.' The appointment fills a key position within the National Public Diplomacy Directorate as Israel continues to face international diplomatic challenges since the October 7, 2023, attack and the subsequent multi-front conflict.
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Source and signal
- Internal intake