Over 11,000 people attended a Victory supermarket customer event at Menora Tel Aviv, featuring singers Eden Hason, Odia, and Osher Cohen. Victory CEO Eyal Ravid joined the 'Gdolim BaMidim' unit — special soldiers who volunteer for the IDF despite receiving full exemptions — on stage to dance, according to reports.
The event, held at the Menora convention center in Tel Aviv, was part of Victory's customer appreciation initiative. The 'Gdolim BaMidim' (Great in Uniform) unit is a unique program that enables individuals who are exempt from mandatory military service to volunteer for the IDF in special roles. Victory has been funding the unit, and CEO Eyal Ravid's participation underscores the company's commitment to integrating these volunteers. The concert lineup included some of Israel's most popular current artists. The large turnout reflects the success of the event.
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