Supermarket chain Shufersal apologized to a customer after a guard refused her entry, saying her clothing violated store norms. The chain called it a lapse in judgment by the employee, who was summoned for a hearing, and said it will clarify dress-code instructions across all branches.
Shufersal's corporate response, published through journalist Daniel Amram's the source on Wednesday evening, concedes the guard's action was not policy. The retailer stated it has "no procedure or directive regarding customers' clothing" and that the employee was summoned for a disciplinary hearing. The clarification comes hours after the customer's account — claiming the guard told her to "go change" because a male cashier needed to "keep his eyes" — went viral on social media. As The Zioneer reported earlier Wednesday, the incident sparked debate over store dress codes versus customer rights. The chain's statement does not address the specific wording attributed to the guard.
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