The Israel Competition Authority accused Sunny Communications, the official importer of Samsung products in Israel, of trying to prevent parallel imports as part of an investigation that may lead to a substantial fine, according to a report by N12.
The Israel Competition Authority announced on Monday that it is examining allegations that Sunny Communications, the official importer of Samsung products, attempted to block parallel imports of Samsung devices into Israel. The regulator previously considered a fine of over 17 million shekels, as The Zioneer reported earlier on Monday. Parallel imports — products brought in by third parties outside the official distribution channel — are protected under Israeli competition law, and companies that attempt to prevent them may face sanctions. The case is still under investigation, and no final decision on a fine has been made.
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