Likud has decided to shelve, for now, a campaign aimed at highlighting the personal bond between President Trump and Prime Minister Netanyahu, according to a party source reported by Amichai Stein (i24NEWS). The party identified last week that Trump is not helping with public opinion in Israel, amid declining approval ratings.
Likud has quietly shelved a campaign strategy designed to capitalize on Prime Minister Netanyahu's close personal relationship with U.S. President Donald Trump, according to a party source reported by Amichai Stein (i24NEWS). The decision, made in recent days, reflects internal recognition that Trump's popularity among Israeli voters is declining rather than boosting the Likud ticket. Party officials identified the trend as early as last week, the source added.
As The Zioneer has previously reported, multiple analysts and polls have tracked waning support for Trump in Israel, with many voters viewing the president as increasingly ineffective or antagonistic toward Israeli interests. Likud's retreat from a Trump-centric messaging strategy marks a concrete political shift as the election campaign progresses.
What remains unconfirmed: whether the campaign will be revived later, or if Likud is pivoting to alternative messaging themes. The reported decision is attributed to a single party source and has not been officially confirmed by Likud headquarters.
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- StrongIsraeli official: Netanyahu acted against Trump's opinion, ties severed between arenas
Source and signal
- Internal intake