Aviram Belaish, vice president of the Jerusalem Center for Foreign Affairs (JCFA), argues that Israel focuses on views and campaigns rather than behavioral change in its war of consciousness. He warns that Iran's closure of the Strait of Hormuz changed shipping companies' behavior through a combination of military capability, credible threats, and economic uncertainty, while Israel invests in messages without defining target outcomes. Belaish says Hamas and its supporters have successfully reframed the October 7 narrative through years of narrative-building.
The opinion piece by Aviram Belaish, vice president of the Jerusalem Center for Foreign Affairs (JCFA), expands on the warning that The Zioneer reported earlier today — that Israel's war of consciousness is measured by metrics like views and campaigns rather than actual behavioral change. Belaish contrasts this with Iran's closure of the Strait of Hormuz, which he argues forced shipping companies to register and pay for safe passage by combining military capability, credible threats, and economic uncertainty.
In the full article, Belaish directly warns that Israel's approach in the West is similarly flawed, focusing on tools rather than the goal of changing behavior. He specifically cites Hamas and its supporters' success in reframing the October 7 narrative through years of narrative-building, while Israel invests heavily in messages without defining what behavior it seeks to change or how to measure real success.
Belaish's analysis comes amid ongoing tensions around the Strait of Hormuz, where Iran's leverage has been a central theme in regional security discussions. The article is published by the JCFA, a Jerusalem-based think tank.
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